The IEEE ITSS Chapter Benelux Kick-Off Event was successfully held on January 23rd, 2024. During this technical event, IEEE, ITSS and Chapter Benelux were introduced, and the ITSS membership benefits were addressed. Furthermore, the development and deployment challenges of ITS, especially regarding higher level of automated driving were discussed. In addition, a call for volunteers and the next ITSS Chapter Benelux activity on 2 April 2024 in Brussels were announced. The event reached its objectives to encourage people to join the chapter and to be actively involved in the ITSS, to recruit ITSS members, to extend the ITSS network, and to demonstrate potential technical activities. It is expected that the upcoming local events will be in person.